Nachum Shacham, Ph.D

nachum • at • nachumshacham • dot • com

Summary

Over 20 years experience in development of technologies and systems that combine design of algorithms, statistical modeling, and data analysis
> ROI optimization for online ads (SEM and display)
> Deal management and pricing optimization in B2B trade
> Design and performance modeling of algorithms for mobile networks and distributed applications
> Led the complete development cycle from business requirements, data extraction and conditioning, model development, solution implementation, and measurement of ROI of the deployed solutions.

Revenue Management in Online Advertising

Sr. Director, Algorithms, Efficient Frontier-- the leader in Search Optimization Marketing (SEM).
Leading the Algorithms team, developing methods for maximizing ROI of advertisers on search engines:
> Statistical models for ad performance
> Methods for ascertaining models' performance
> Algorithms for optimal keyword bidding and management of campaigns

Principal, Allocad LLC
Developed tools for publishers to maximize monetization of online display ads
> Statistical modeling of publishers' data
> Algorithms for recommending profitable ad-space allocation and optimal pricing.
> Methods for extracting values from segments of the site
> Visualization of multisource click and revenue data

Worked with a large and small publishers
> Retrieving and analyzing traffic and revenue data
> Identifying revenue lifting potential of various site segments
> Interacting with ad buyers on behalf of publishers

Price Optimization in B2B Markets

CTO and co-founder of Metreo -- VC-funded (Sequoia, Redpoint, USVP)
> Built statistical models and optimization algorithms for B2B pricing
> Designed algorithms for deal optimization
> Created optimal pricing models and practices for F100 companies (incl GE and Honeywell)
> Designed ROI testing methods and measured in the field profit uplift impact of optimal pricing
> Worked with corporate customers, led solution customization projects, and measured ROI lift of deployed solutions

Internet Infrastructure and Applications

Principal Scientist and Director of the Telecomm Theory and Technology group at SRI International
Developed some of the original internet algorithms, protocols, and systems up and down the IP protocol hierarchy, mostly as a Principal Investigator under DARPA funding
> Packet Radio
> Packet Speech
> Real-Time Multimedia Teleconferencing
> Reliable real-time transport.

Some Other stuff
> Elected Fellow of the IEEE
> 5 US patents

Professional Activities
> Program chair for IEEE INFOCOM'91, & Chairman of IEEE 1991 Annual Computer Communication Workshop.
> DARPA Overseeing Committees: Multi Satellite System Project, and High Speed Network Program.
> Elected Chairman of IEEE Communications Society's Technical Committee on Computer Communications.
> Editor for Network Architecture, IEEE Trans. Communications. Member Editorial Board, IEEE/ACM Trans. Networking.

Teaching
> UC Berkeley: Communications Theory (grad courses)
> Stanford: Networks Theory and Protocols (grad courses)

Education

> B.Sc.EE (cum laude) Technion, Israel Institute of Technology
> M.Sc.EE Technion, Israel Institute of Technology
> Ph.D. EECS University of California, Berkeley

Publications
Over 80 publications in archived Journals, including: IEEE Trans. Communications, IEEE Journal on Selected Areas in Communications, IEEE Trans. Computers; and in refereed conferences proceedings, book chapter, technical reports.